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Early Bird Registration Rates through October 6
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About the Conference

Changing the Game brings Minnesota’s multi housing industry together for a full day of education, ideas, and connection. Explore 20 timely sessions addressing the issues shaping your work, connect with industry peers, and discover new products and services from more than 100 Expo vendors. Whether you’re looking for practical solutions, fresh perspectives, or new connections, you’ll leave with ideas and resources you can put to work.

Date & Time

November 12, 2026
7:30 a.m. – 4:00 p.m.

Location

DoubleTree by Hilton Hotel
Bloomington – Minneapolis South
7800 Normandale Blvd
Minneapolis, MN 55439

Hotel Information

Lodging accommodations are available at the DoubleTree by Hilton Hotel Bloomington – Minneapolis South. Guests are responsible for making and paying for their reservations.

Make a hotel reservation

20
Educational Sessions
100+
Expo Vendors
5
Topic Areas

Conference Highlights

Education Credits

Earn continuing education credits throughout the conference:

  • Real Estate CEUs
  • MHA Designation Credits
  • SHRM PDCs

The Expo

Visit with more than 100 vendors, discover new products and services, and participate in raffle drawings.

Networking

Connect with multi housing professionals from across the industry throughout the conference.

Post-Conference Link-Up

Keep the conversations going at Wooden Hill Brewing Company.

Learn about the Link-Up

Giving Back at CTG

Support Second Stork

MHA’s Charitable Outreach Committee will be collecting donations for Second Stork, a Minnesota nonprofit that provides essential newborn care items to families in need—helping every baby begin life with a safe and healthy start.

Conference Schedule & Session Descriptions

An asterisk (*) indicates sessions that will be applied for 1.0 hour of Real Estate CEUs from the MN Department of Commerce. All sessions are approved for 1.0 CRM, CRMT, and COM credits; attendees can earn up to 5.0 hours by attending the full conference. A dagger () indicates sessions that are approved for SHRM Professional Development Credits (PDCs). SHRM submission details and codes will be available at the registration table. Attendees are responsible for submitting PDCs to SHRM.

8:30 A.M. Keynote
To Boldly Go: Stepping Out From Ordinary to Extraordinary Ray McElroy, Former NFL Player and Founder/CEO of A Ray of Hope on Earth View description

In Ray’s talk, we will discuss how ordinary people with average talent accomplish extraordinary things. What separates those who experience success versus those who constantly find themselves falling short? How does a person, a company, or an organization BOLDLY GO where they have never been before? How can we step out from an Ordinary place to an Extraordinary existence both personally and professionally? What a person sees, what they say, and what they show in their actions are all telling factors in their ability to take their professional and personal lives to the next level. TO BOLDLY GO is a program that dives right into the heart of a person's perceived reality, exposes the effects of negative self-talk, and inspires both organizations and individuals to create momentum towards greatness; daring to achieve, accomplish, and BOLDLY GO where others around them have never gone before!

9:30 A.M. Expo & Networking Break
9:45 A.M. Session One
Enforcement Strategies in Smoke-Free Housing* Alex Eberhart and Jaclyn Frank, Live Smoke Free View description

Enforcement of smoke-free multi-unit housing policies and local laws is a topic that often raises questions and concerns among policymakers, residents, housing providers, and tenants’ rights groups, especially around the potential for enforcement to be done in a way that increases evictions and housing instability. Attendees will learn about how communities are considering ways to more equitably enforce smoke-free MUH laws so that they reflect the needs of the community, especially lower income renters, including involving residents in the policy development process, focusing on educational outreach rather than penalties, and addressing concerns about targeting vulnerable residents, while still being effective at reducing secondhand smoke exposure.

Self-Awareness Strategies and Personal Safety for Active Threats*† Drew Moldenhauer, Blue Ethos Specialized Training View description

This engaging presentation provides practical strategies to help participants strengthen both self-awareness and situational awareness in everyday and professional environments. Participants will learn how stress, distraction, and routine can impact awareness and decision-making, while developing skills to better recognize changes in their environment, identify potential warning signs, and respond more effectively when something does not feel right. The session emphasizes proactive awareness, emotional regulation, and confident decision-making to help individuals improve their overall personal safety.

The KPIs Nobody Told You About (So You Can Save the Day)* Josh Hinchley, Sentinel Management Company | Shelly Steitz, Cadence Marketing Solutions View description

The clues were there in your numbers the whole time. You just didn't know where to look. This session goes beyond standard KPIs to uncover metrics that help you spot problems before they become lost traffic, missed leases, or declining performance. You'll learn how to read your numbers at a glance, connect the dots between traffic, tours, applications, conversions, and move-ins, and identify what's working, what's not, and where to step in. No spreadsheet expertise is required. We'll even cover a few simple AI and automation shortcuts to make tracking and analyzing your numbers easier, so it never feels like homework.

We Are All In HR*† Kathy Rasmussen, Sarah Jerome, and Tina Burns, Timberland Partners View description

Not only is HR a department, but it also shows up in the everyday actions, interactions, and decisions of employees throughout an organization. From recognizing workplace concerns and documenting interactions to navigating boundaries, communicating professionally, supporting new hires, and protecting your organization’s reputation, employees play an important role in creating a strong and effective workplace. This session will explore the practical ways HR intersects with day-to-day operations and how individual actions can impact coworkers, residents, workplace culture, and the organization as a whole. Discover how being more aware of your role in the workplace can help build stronger teams, reduce risk, and create a better experience for everyone.

The Winter Readiness Blueprint* William Cummins, Sota Enterprises View description

Every successful winter starts with a plan. This session provides a practical blueprint for preparing your property before the first snowfall through proactive site assessments, operational planning, contractor collaboration, effective communication, documentation, and budgeting. Attendees will leave with actionable tools and best practices to improve winter readiness, reduce liability, strengthen coordination between property teams and contractors, and keep residents and visitors safe throughout the season.

10:35 A.M. Expo & Networking Break
10:50 A.M. Session Two
Fair Housing Unpacked*† Robin Ann Williams, Arbiter PLLC View description

Fair Housing touches decisions made every day across multifamily operations, and knowing how to apply it in practice remains essential. Explore key Fair Housing considerations alongside one of the industry's most talked-about topics: assistance animals and emotional support animals. We'll unpack what recent federal guidance does - and doesn't - mean for housing providers, how federal and state requirements intersect, and what property teams should keep in mind when reviewing their current practices and procedures.

Worth a Second Look: Minnesota Property Tax Appeals* Michael Wedl, Ryan, LLC View description

Property tax assessments can have a significant impact on a property’s bottom line, but they aren’t necessarily the final word. Learn how Minnesota property assessments are determined, what may warrant an appeal, how the appeals process works, and the steps property owners and managers can take when an assessment deserves a closer look.

The NEW Renter Reality: Trends Shaping the Multifamily Industry* Virginia Love, Entrata View description

Today’s renters expect more. More technology, better service, greater convenience, and experiences that feel personal. But what’s really driving those expectations, and what do broader cultural and economic shifts mean for Minnesota’s multifamily market? This session takes a data-driven look at the forces reshaping our industry, from Gen Z’s growing influence as both renters and associates to changing consumer behaviors and demands, economic pressures, and cultural trends happening well beyond multifamily. We’ll connect those shifts directly to leasing, retention, and operations—and, most importantly, what they mean for you. Because what is around multifamily is driving multifamily. Attendees will leave with fresh insights, practical strategies, and a look at what may be coming next so you can stay relevant, responsive, and ready for what’s ahead.

Bench Strength by Design*† Maria Pietroforte, Maria Pietroforte Consulting View description

Strong teams do not happen by accident, and strong benches do not build themselves. If a key person leaves tomorrow, would you know who is ready, who is developing, and where your greatest talent vulnerabilities exist? Building bench strength requires leaders to analyze current talent gaps and execute a structured talent strategy. In this session, participants will learn how to map critical roles, assess performance and potential, identify competency gaps, and create development plans that engage employees, strengthen skills, support career pathing, and improve retention. They will also examine when development may not be enough—and how to determine whether a role requires clearer expectations, additional support, reassignment, an exit strategy, or external recruitment. Using Maria’s B.E.N.C.H.™ Framework, attendees will leave with a practical process for evaluating the team they have, developing the people who can grow, addressing roles or performance that remain vulnerable, and building a succession plan aligned with future business needs.

Multifamily Flooring: Set the Standard for Living* Tyler Gosnell, Artisent Floors View description

The floors beneath our feet help set the foundation for how a home looks, feels, and functions. This session takes a practical look at multifamily flooring, from everyday care and maintenance to considerations that can help extend its life, address common concerns, and maintain the standard residents expect from their homes. Explore flooring through a maintenance-focused lens and pick up useful insights to help protect one of the most hardworking surfaces at any property.

11:40 A.M. Buffet Lunch & Expo
1:00 P.M. Session Three
Where's the Crystal Ball? Looking Ahead in the Multi Housing Market* Amanda Hawkins, GC Real Estate Partners | Brent Wittenberg, Marquette Advisors | Leanna Stefaniak, At Home Apartments View description

Gain valuable insights into the current and future state of the multi housing market from industry experts. Learn what’s coming up for both the Twin Cities and Greater Minnesota, and where development in the multi housing industry is headed. Bring your questions and join in on this provocative and informative discussion!

Finish Strong. Start Smart.*† Maria Pietroforte, Maria Pietroforte Consulting View description

The end of the year is more than a deadline—it is an opportunity to evaluate performance, resolve what is still unfinished, and make intentional decisions about what comes next. This practical session takes a holistic approach to year-end readiness. Participants will examine financial and operational performance, delinquency and collections, resident and team issues, outstanding priorities, KPIs, and lessons learned from 2026. Then we will turn those insights into clear strategies, expectations, and first-quarter priorities for 2027. Using a simple CLOSE → ASSESS → LAUNCH framework, attendees will leave with a practical roadmap for finishing the current year with intention and beginning the next one with greater clarity, accountability, and momentum.

Beyond the Script: Better Conversations, Better Results† Josh Hinchley, Sentinel Management Company View description

Great communication isn’t about having the perfect script. It’s knowing how to listen, ask better questions, understand what someone really needs, and keep the conversation moving. From phone calls and follow-ups to everyday conversations with prospects and residents, we’ll break down the small things that can make a big difference. Whether you’re leasing an apartment, solving a problem, or simply trying to get someone to call you back, you’ll leave with practical ways to have better, more effective conversations.

Keeping Things Running: The Manager-Maintenance Connection*† Jenn Ulmer and Kurt Ashmun, Peak Living View description

Learn about the important connection between management and maintenance and how communication, prioritization, and teamwork can take your property to the next level. Gain real-time strategies for working effectively together, identifying opportunities for growth within your asset, and creating a culture where everyone takes responsibility for keeping things running smoothly. A strong maintenance-manager connection helps create strong retention, a high-performing property, and a better NOI.

Recovery After the Fire: A Guide for Multifamily Property Teams* Bob Smith, Service Restoration Inc. View description

A fire at a multifamily property can change lives and building operations in an instant, and the path forward requires care, coordination, and informed action. This session follows the recovery journey from the critical first hours through damage assessment, mitigation, restoration, and the safe return of homes to service, with a focus on the roles of both maintenance and property management teams. Attendees will explore how to navigate fire, water, and smoke damage while working alongside residents, restoration professionals, insurance partners, inspectors, and other key stakeholders throughout the recovery process. The session will also look beyond the immediate response to lessons learned and practical preparation that can help property teams approach future emergencies with greater readiness.

1:50 P.M. Expo, Networking & Snack Break
2:10 P.M. Session Four
Hot Seat: Your Questions, Answered* Malcolm Terry, Bernick Lifson, P.A. | Doug Turner, Hanbery & Turner, P.A. | Evan Gelles, Mid-MN Legal Aid View description

Bring your toughest questions to this interactive session, where our panel of experienced attorneys and MHA’s AI Assistant, mihra, team up to provide real-time answers and insights. Whether you’re facing a tricky compliance issue, a resident dispute, or just want to test the limits of legal knowledge and technology, this is your chance to get guidance on the spot. No question is too big or too small - join us for a dynamic, unscripted conversation at the intersection of legal expertise and innovative technology.

What a Backyard BBQ Can Teach You About AI* Jacob Carter, Nurture Boss View description

In this practical, beginner-friendly session, Nurture Boss CEO Jacob Carter will show why treating AI like a search engine often leads to disappointing results and why context changes everything for you. Using something as familiar as catching up with family at a backyard BBQ, Jacob will demonstrate how the details we naturally give other people - who we are, what happened, what we're trying to accomplish, and why it matters - are the same details that help AI give us better answers. Attendees will see real-world multifamily examples and demonstrations comparing weak prompts with stronger conversations, and learn a simple framework they can immediately use with tools like mihra and other AI assistants. You'll leave knowing how to communicate with AI more effectively without needing to become an AI expert.

What it Takes - Renters' Expectations & How to Get the Lease Virginia Love, Entrata View description

Today’s renter is picky, savvy, and spoiled for choice. With endless options, digital tools, and sleek competitor communities at their fingertips, good isn’t good enough anymore. Renters expect to be WOW’ed, not just by your property, but by you. In this fast-moving session, we’ll unpack what it really takes to earn the lease in 2026/2027. From creating standout personal connections to mastering moments that meet and exceed expectations, you’ll learn how to rise above the noise, not just against other communities, but against every leasing professional your prospect meets. Today, it’s not just about luck or who has the best of the best; it’s about knowing what it takes.

Conflict Resolution*† Lisa Marvin, Essence Property Management View description

Property management professionals often find themselves at the center of countless daily interactions, working with residents, colleagues, vendors, contractors, and others who each bring different personalities, perspectives, expectations, and emotions to a conversation. This session explores practical tools for recognizing what may be influencing an interaction, communicating through moments of tension, setting appropriate boundaries, and understanding when to de-escalate, disengage, or seek additional support. Attendees will consider how stress, communication styles, assumptions, and differing perspectives can shape an exchange and learn strategies for responding with awareness and intention. Conflict resolution cannot resolve every situation, but the right tools can support clearer communication, healthier day-to-day interactions, and thoughtful responses when difficult moments arise.

Appliance Repair: Simple Fixes* Mike Strohkirch and Chad Hustad, Warners' Stellian View description

Not every appliance issue calls for a major repair or a replacement. Explore common appliance problems, simple fixes that can get things back up and running, and preventative maintenance practices that can help keep those issues from happening again. When the solution isn't so simple, learn practical troubleshooting approaches to help identify the problem, determine next steps, and know when a repair may require professional expertise.

All sessions are approved for 1.0 CRM/CRMT/COM continuing education credit.

* Applied for 1.0 Real Estate CEU through the Minnesota Department of Commerce.

Approved for SHRM Professional Development Credits (PDCs).

Training Request Letter

Need a little backup to ask your supervisor about attending a training session? We've got you covered! Download the editable request letter and tailor it to suit your needs.

Letter Template

Conference and Event Policies

Attendance Policy: The Conference & Expo is a full-day event, and registration is required for all attendees. Registered attendees must wear badges at all times. Those without verification will be asked to produce, and if unable, will be removed from the event.

Non-Registered Attendees:

  • Non-registered attendees are not permitted to enter the event, except during the Expo’s public hours from 2:30 to 4:00 p.m.
  • Non-registered vendors wishing to visit during public hours must be accompanied by a committee volunteer or MHA staff member.
  • Non-registered attendees are strictly prohibited from entering the event during non-public hours, including public Expo hours, if they are visibly wearing company-related apparel.

Distribution of Materials:

  • Attendees who are not exhibiting but provide products or services are prohibited from distribution of any sales materials.to exhibitors or guests. Any violation will result in immediate removal from the event.

MHA reserves the right to remove any individual from the event if these policies are not followed. We appreciate your cooperation and will extend the same respect when you participate in future events.

Event Policy: By registering for this event, you acknowledge that attendance at in-person events creates a potential risk, and you assume all such risks associated with you and your guests' presence at the Changing the Game Conference and Expo. By registering, you waive, release and discharge MHA, its officers, directors, employees, volunteers, and the DoubleTree by Hilton Hotel Bloomington - Minneapolis South from any liability associated with your participation.

Cancellation Policy: A $50 cancellation fee will be applied to all cancellations received by October 27, 2026. Attendees who cancel after October 27, 2026, who do not substitute for another individual or do not attend are liable for full fees and will not be entitled to a refund, without exception.

Conference Specific Substitution Policy: Transfers or substitutions may be made up until the day of the conference. Please note that any transfers/ substitutions made after November 4, 2026, will incur a $50 administrative fee

Sponsorship Policy: All sponsorships are sold first come, first served with signed, completed contract and payment in full. No holds. No invoicing. MHA membership in good standing required for all sponsorships (no open invoices older than 60 days). Sharing of sponsorships is not allowed. Sponsorships do not include registration for the educational portion of the conference or exhibitor space at the expo Registration to attend classes or exhibit must be purchased separately.

Email Policy: All registration forms require an individual email for each registrant. Individual emails are needed to send important updates and notify registrants of any changes to the course location, time, instructor, etc. Any registration sent without an individual email will not be processed and will be delayed until email is received.

Photo Policy: By registering for this program, you agree to release and hold harmless MHA from any reasonable expectation of privacy or confidentiality associated with images that might be taken, printed, or posted, and acknowledge that you will not receive rights of ownership or compensation associated with said images in any association media.

Third-Party Attendee List Solicitation

MHA does not sell event attendee lists or authorize any third party to do so.

Some entities falsely claim to have access to MHA attendee lists, often using data-scraping tools. If you receive such a message, do not respond or click “unsubscribe,” as doing so may confirm your email address and increase spam.

Important Reminders:

  • MHA never rents or sells your email address.
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  • Legitimate MHA emails come from @mmha.com. Be cautious of messages from unknown sources.

If you encounter a suspected scam involving MHA, please report it to us.